Simplifying order taking and distribution for Sansar Global

The Challenge

Transitioning from Traditional Bulk Distribution to Omnichannel Fulfillment

For years, Sansar Global had built its reputation as a trusted distributor of beauty and wellness products, supplying brick-and-mortar stores in bulk.

Sansar’s existing operations faced key challenges which prevented sales growth and expansion into E-Commerce:

Limited Digital Infrastructure: Distribution was restricted to bulk shipments to physical stores, leaving Sansar unable to tap into the growing e-commerce demand.
Inefficient Order Management: Buyers and Sansar’s team relied on email and spreadsheets to manage orders, resulting in time-consuming and error-prone processes.‍
Disconnected Systems: Sansar’s warehouse management systems across multiple 3PL providers were siloed, requiring Sansar team members to flip across multiple systems. This also created bottlenecks for transmitting data to retailers’ POS systems, Shopify stores, and Amazon retail accounts.‍

Sansar needed a scalable, automated solution to streamline its operations, eliminate inefficiencies, and create a seamless purchase experience for its buyers.

The Conduit Solution

Conduit Delivers a Unified, Omnichannel Distribution Platform

Conduit revolutionized Sansar Global’s operations by integrating its warehouse management systems with hundreds of retailer platforms while introducing tools to streamline order-taking and processing.

How Conduit Delivered:

Seamless Integration Across Platforms
Conduit built a central dashboard for Sansar’s team, which aggregated real-time data from the following:
Sansar 3PLs’ various warehouse systems
Sansar’s retail partners’ various retail software systems, including POS platforms, Shopify stores, and Amazon retail accounts.

This allowed Sansar’s products to be accurately listed and fulfilled across multiple channels without manual intervention.

Buyer Portal for Real-Time Shopping

This platform pulled data in real-time from Sansar’s warehouses to provide Sansar’s buyers with an intuitive, self-service tool to view real-time inventory, browse products, and place orders directly — eliminating the need for emails and spreadsheets.

AI-Powered Order Management with Conduit Connect

Conduit Connect, Conduit’s AI-powered order-taking assistant, automated the process of capturing orders from customer phone calls, text messages, and emails. By directly relaying this information to Sansar’s warehouse systems, the time spent on manual order processing was cut by more than half.

Results

Streamlined Operations and Omnichannel Growth

Sansar Global’s partnership with Conduit transformed its distribution model, eliminating inefficiencies and unlocking new revenue streams. With Conduit’s tools, Sansar seamlessly integrated its 3PL systems with retailers and empowered buyers to place orders effortlessly.

Key Results:

One central command center aggregating data from Warehouses, 3PL Providers, retail partner POS Systems, and retail partner E-Commerce Platforms
>50% reduction in order-taking time & effort
Elimination of manual spreadsheets and emails for order processing