Furniture & Home Decor

Custom furniture  e-commerce for your dealer network

We work with 200+ independent dealers across the country, helping them sell rugs and furniture online with zero manual lift.

Trusted by the industry's most iconic brands

Our customers say it best

“Conduit helped us onboard 3,000+ SKUs across 100+ dealers without replatforming. It just worked, and we were live in weeks.”

Chad Stark
CEO, Stark Carpets

Everything you need to power e-commerce across your dealer network

Launch dealer storefronts at scale

Get every SKU, finish, and size variant online across hundreds of dealers, without duplicating work.

List thousands of SKUs across dealer sites

Publish product-rich catalogs – custom sizes, finishes, and variants – fully synced from your ERP, with real-time updates across every dealer site.

Control branding, centralize ops

Each dealer gets their own custom storefront. You manage the content, inventory, and logistics.

Launch in weeks, not months

Go live across your network in under 90 days: no replatforming, no tech lift from your team.

Expose your catalog to AI buyers

Help buyers find and purchase your products everywhere they search.

Be visible where customers are searching.

Ensure your products show up across Google, Instagram, and ChatGPT – structured, optimized, and ready to be discovered.

Unlock the long tail of your catalog

Most SKUs never get marketed. We help you expose your full assortment online, no manual merchandising required.

Seamlessly spin up DTC without disrupting your ops

As AI discovery grows, we help you meet demand – handling site creation, fulfillment, and updates, all paced to your ERP.

Give your dealers a better way to buy

Give dealers the ability to browse, search, and order from a live dashboard: no emails, no spreadsheets, no chasing.

Help dealers find what they need fast

AI-powered search makes it easy to quickly navigate catalogs with 10K+ items by material, size, and availability.

Drive repeat orders from your best dealers

Display live inventory, accept PO-based or digital orders, and sync it all to your ERP.

Automate follow-ups and reorders

Remind dealers about new drops, unpaid invoices, and restocks without lifting a finger.

Works with your stack out of the box

Conduit integrates with your ERP, your storefront, and your AI channels – no custom dev required.

Why top furniture and rug suppliers choose Conduit

Stupid simple for your team

We spin up your site, load your products, and we’ll help you take care of all technical, logistical, and marketing elements related to serving your customers.

Built for your brand

Your storefront is custom-designed to match your aesthetic and brand identity – no more vanilla templates.

Merchandising made easy

New SKUs go live fast. Orders route straight to your suppliers with no extra work and no process changes.

A team that gets it

30+ years in distribution and commerce, with strong ties to top suppliers in furniture, entertainment, flooring, electronics, and beauty.

Double down on what you’re best at

Focus on sales, marketing, and customer relationships. We’ll take care of the infrastructure behind it.

FAQ

Do I need to replatform?

No. Conduit integrates directly with the systems you already use—Shopify, WooCommerce, NetSuite, or your custom ERP.

Can I manage multiple dealer storefronts?

Yes. Many customers use Conduit to power 50–100+ dealer sites with one centralized catalog.

Do I have to change how I fulfill orders?

No. We work with your existing setup—whether that’s warehouse, 3PL, dropship, or made-to-order.

How long does it take to go live?

Most brands are live in under 30 days. We handle onboarding and integration for a fast ramp.

Will this support custom sizes and finishes?

Yes. Conduit handles catalogs with variants, finishes, and dimensional data with ease.

Ready to unlock your team’s potential?