Music & Entertainment

Launch and scale artist stores without adding headcount.

Conduit powers the merch sales for 500K+ products from top labels, handling storefront creation, product setup, fulfillment routing, and inventory sync so your team doesn’t have to.

Trusted by the industry's most iconic brands

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Our customers say it best

Conduit stood up storefronts for over 200 retailers on behalf of Alliance Entertainment, enabling rapid expansion into new channels.

Alliance Entertainment

Launch artist stores and drive online merch sales, fast

Launch your digital storefront

List thousands of SKUs across your artist’s Shopify site, Instagram Shop page, or TikTok Shop page.

Get your full catalog online fast

Artist stores are auto-populated with product images, formats, and rich descriptions for every SKU.

Pull live inventory directly from your distributors

Conduit connects to partners like Alliance and All Media Supply to ingest SKUs, inventory, and metadata in real time, no manual uploads or custom feeds.

Orders flow straight to fulfillment

Customers pay online, your distributor ships directly to them, and everything stays synced to your POS or store backend.

Unlock AI-powered discovery

Make your artist merch discoverable across the platforms of today and tomorrow – without managing a single feed.

Help fans find merch

Your artist’s products will show up in Google, Instagram, TikTok, ChatGPT, and beyond, structured, optimized, and ready to be bought.

Monetize your full catalog

From new drops to deep cuts, Conduit helps fans discover and buy SKUs that usually get buried or go unsold.

Extend your campaign’s reach without extra lift

Tour launches and merch drops get surfaced in more channels, without new campaigns or extra storefronts.

Works with your stack out of the box

Conduit integrates with any source of demand through one integration.

Why top record labels and entertainment goods distributors choose Conduit

Stupid simple for your team

We spin up your site, load your products, and we’ll help you take care of all technical, logistical, and marketing elements related to serving your customers.

Built for your brand

Your storefront is custom-designed to match your aesthetic and brand identity – no more vanilla templates.

Merchandising made easy

New SKUs go live fast. Orders route straight to your suppliers with no extra work and no process changes.

A team that gets it

30+ years in distribution and commerce, with strong ties to top suppliers in furniture, entertainment, flooring, electronics, and beauty.

Double down on what you’re best at

Focus on sales, marketing, and customer relationships. We’ll take care of the infrastructure behind it.

FAQ

Who fulfills the orders?

We work with your existing setup, whether that’s warehouse, 3PL, dropship, or made-to-order.

Do we have to manage every artist’s store manually?

You get paid upfront, just like any other D2C order. The customer checks out on your Shopify store or sales channel, and the revenue hits your account.

How do we get paid?

You get paid upfront, just like any other D2C order. The customer checks out on your Shopify store or sales channel, and the revenue hits your account.

Can Conduit help with marketing or store performance?

Yes. We partner with agencies and tools like Hawke Media and Conversion AI to help drive traffic, improve conversion, and scale store revenue.

Can I control pricing and margins?

Yes. You can apply global markups or edit prices on a per-SKU basis. You keep full control over pricing, even if the catalog comes pre-loaded.

How long does it take to go live?

Most sites are live in under 30 days. We handle onboarding and integration for a fast ramp.

What do we need to do to set this up?

Almost nothing. Conduit spins up your artist stores, loads the product data, connects to your distributor, and handles syncing. No dev work or manual uploads required.

Ready to unlock your team’s potential?